Staff Reporter

Bhutan National Bank (BNB) launched a first-of-its-kind Loyalty Programme, designed to reward customers for their continued trust and engagement with the bank yesterday.

This initiative underscores BNB’s commitment to enhancing customer experience, recognising the vital role its customers play in the bank’s success.

The Loyalty Programme rewards customers for a variety of transactions completed through BNB’s digital platform, mPay.

Customers can earn points for QR payments, ATM withdrawals, POS transactions, Internet Banking, Agency Banking, and Payment Gateway activities.

Unique features such as Cashback Quest allow customers to collect rewards for using mPay services, including Mobile Recharge, Tour Payments, Loan Repayments, and EduPay transactions.

The programme also includes a ‘Refer & Earn’ component, enabling customers to gain points by introducing new users to BNB’s services. To further personalise the experience, the programme celebrates the length of a customer’s relationship with the bank by awarding loyalty points based on their years of banking with BNB. Redeemable rewards ensure a tangible and gratifying benefit for customers.

“This Loyalty Programme reflects our deep appreciation for our customers, who are the backbone of our institution,” said Sonam Tobgay, chief executive officer of BNB. “By introducing this initiative, we want to thank our customers in a meaningful way while promoting a seamless and rewarding banking experience.”

As the country’s first-ever loyalty programme in the financial sector, this initiative represents a significant advancement for the industry, bringing global practices to Bhutanese banking while maintaining a distinct local approach.

“At BNB, our customers are the driving force behind our innovation and growth,” said Dorji Namgyal Rinchhen, director of Customer Experience at BNB. “This Loyalty Programme exemplifies our unwavering commitment to cultivating meaningful connections, delivering value, and redefining the banking experience with rewards that genuinely enrich lives.”

This programme not only strengthens BNB’s bond with its customers but also positions the bank as a pioneer in delivering enhanced value through digital banking services.