After four years, the Cabinet endorsed the policy to address the top killer in the country

Health: Volumetric taxation or levying tax based on the alcohol content of products is one of the interventions that would be taken to control access and consumption of alcohol in the country.

Taxation and pricing polices is among the 10 strategies that would be implemented as per the National Policy and Strategic Framework To Reduce Harmful Use of Alcohol (2015-2020), which the Cabinet endorsed on December 2.

The Cabinet’s approval comes four years after work to frame one began in June 2011. According to the policy, the per capita adult (15 years) pure alcohol consumption among Bhutanese at 8.47 litres is higher than the global consumption at 6.2 liters.

It was found that drinking among the Bhutanese was not only pervasive but that those who drink consumed alcohol in a hazardous manner. “Every 2 in 5 currently drink alcohol, and among them, 1 in 5 engage in heavy episodic drinking, which is more than six standard drinks on any occasion,” the policy states.


Globally, if one is drinking about six standard drinks, which are about two beer bottles in one occasion, health officials said that amount is harmful to drinker’s biology as well as behaviour.

Deputy chief program officer at the Department of Public Health and one of the lead writers of the policy, Dr Gampo Dorji said in alcohol control, the best policy is when access, affordability and availability are controlled. “Increasing taxes will touch on affordability while regulating licenses will touch on accessibility and availability,” he said.

Dr Gampo Dorji said it has been found that the most effective control measure in alcohol was not public education such as doctors speaking on air about its ill effects but pricing and policy mechanisms that control affordability and accessibility.

“Taxation as a strategic activity will be taken up by the economic affairs ministry, which in consultation with stakeholders will review the current tax and propose an incremental tax reform,” he said but cautioned that this strategy is likely to take some time.

Taxing alcohol, he said, is not like taxing other products. While some tax by the quality, others tax by alcohol content. “From harm reduction approach, those with higher alcohol content are considered more toxic, which means it should be taxed heavily,” he said.

On whether taxation would control harmful consumption of alcohol since it didn’t have much impact on tobacco, Dr Gampo Dorji said tobacco and alcohol are different products in case of Bhutan. “In case of tobacco, the whole commerce is banned but we are not saying that for alcohol,” he said.

Bhutan did revise the tax on alcohol products but Dr Gampo Dorji said that even at the current rate, alcohol remains one of the cheapest in the region and still accessible. For instance, he said, a bottle of beer costs about Nu 200 in Nepal and at home, it costs about Nu 70 or Nu 50 in places like Trashigang. “Its four times cheaper here than in Nepal and there is room to consider tax as a measure,” he said.

The bigger public policy expectation from this strategy is to prevent the mass from going into excessive use and not really targeting those who are already addicted to alcohol. “We have to consider the overall picture and not just see whether the policy for instance tobacco has stopped people who already smoke from smoking; because that’s probably not the purpose and that may not be effective either.”

Among others, the policy has also defined the roles of each stakeholder especially that of the local government in alcohol control. Dr Gampo Dorji explained that the Local Government Act empowers them to play a role in creating awareness, enforce and control alcohol. “Policy now says that the local government has a bigger role to control and advocate on alcohol,” he said.

Restrict minors

One of the actions mandated for Bhutan InfoComm and Media Authority (BICMA) is to ensure that minors (below 18 years) are restricted from entering entertainment venues such as drayangs and discotheques that exclusively promote alcohol consumption.

The policy also mandates the authority to notify drayangs, nightclubs and other places of entertainment where alcohol is sold to conduct age identification checks to restrict underage entry. The authority will also develop a joint enforcement implementation plan with the economic affairs ministry to enforce the prohibition of sale of alcohol in entertainment venues after 10 PM.

Dr Gampo Dorji pointed out that some of the actions taken on alcohol control such as monitoring drink driving and the moratorium on licensing of alcohol outlets are an outcome of alcohol policy discussions.

The policy mandates the economic affairs, among others, to enforce separation of bars from other businesses including grocery shops except in hotels and restaurants, enforce non-issuance of stand-alone bar licenses to minimize outlets and suspend issuance of approval for alcoholic beverages project proposals for above 8 percent volume of alcohol as per the resolution of the 8th session of the first parliament.

Bhutan’s alcohol outlet concentration at one alcohol outlet per 98 people above 15 years, officials said is one of the highest globally.

Revenue brewed from alcohol

While acknowledging that the revenue earned from alcohol averages about Nu 1 Billion annually, officials point out that one has to discount that amount not just on health cost but on other factors as well.

“There are thousands of alcoholics who are not even seeking medical care- look at their productivity loss, their social burden on the family and premature deaths,” Dr Gampo Dorji said. “If you really discount all these accounts and the costs that has, then the net benefit from alcohol probably may not be that high.”

Bhutan lost a life every two days from alcohol related disease last year.  Ever since alcohol has held onto its top position as the top killer in the country for the last six years, it has claimed 12 lives every month.

A policy paper on alcohol control states that records with the National Statistics Bureau show that “the economic burden of alcohol in Bhutan amounted to Nu 5 billion in 2014, four times higher than the Nu 1 billion it earned in economic returns.”

“Sometimes, we tend to make decisions by looking at the revenue generation. But we have to move beyond that,” Dr Gampo Dorji said. “The strategy is trying to address alcohol as an accepted product in our society but trying to reduce it so that we have better a healthier and happier society. Once we start implementing this policy, we will have what we expect – less violence in our homes, less of alcohol related road traffic deaths and injuries, less people getting admitted for alcohol, more people living alcohol free life and drinkers who are still enjoying but are probably more responsible drinkers.”

Sonam Pelden


Skip to toolbar