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Rethinking the tourism strategy for eastern Bhutan

Aug 18, 2025 2 mins read
Rethinking the tourism strategy for eastern Bhutan

When the Samdrupjongkhar gate was opened to international tourists last November,  the expectation was this would channel a steady flow of visitors into a region often bypassed in favour of the country’s western circuit. Yet, nearly a year later, the promise has failed to materialise. Fewer than a thousand tourists, 946 to be precise, have entered through the gate.

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