Rajesh Rai | Phuentsholing

Phuentsholing is ready to rock and roll with preparations for the Mega Night show completed.

The show will start tomorrow and conclude on November 29.

It is the country’s first mega live music event involving 19 local bands. The programme will start at 9pm every day at the PSA ground and go on until 3am.

Several changes have been made to make the event more attractive. The entry fee, which was initially Nu 500 per individual, is now reduced to Nu 300.

There will be food, drinks, merchandise shopping, DJ night, among others. A total of 48 stalls have been raised, out of which 44 have been occupied. Four are still empty. Of the total stalls, there are 23 bars, 15 fast food restaurants, and three merchandise shops. Western (continental) fast food and café will also be there.

Stall fees for bars have been reduced to Nu 7,000 per day from Nu 10,000. For other stalls, it is Nu 5,000.

Phuentsholing thromde office also confirmed that entry tickets will also be considered for a lucky draw with various gift hampers. A lucky winner will be sponsored a roundtrip to Bangkok. There will also be 10 t-pads at stake for lucky winners.

Phuentsholing Thrompon Uttar Kumar Rai said the preparation was completed yesterday evening and ready for rehearsals.

“This event is purely organised to boost the local economy of Phuentsholing. It is also a pilot project to make Phuentsholing an entertainment hub,” he said, adding that the event is looking at attracting regional tourists.

“Considering the business situation in Phuentsholing, it is a scope for people to see different businesses.”

As the FIFA World Cup has begun, a huge screen will also be there for football enthusiasts.

“There will be dance, music and football too,” a resident said, adding that the event will be an entirely unique experience. “I am looking forward to it.”

Thrompon Uttar Kumar Rai said that every possible means of advertisement and marketing has been carried out.

“Thromde has tried to reach the farthest,” he said. “Media across the border have also been engaged.”

Thrompon Uttar Kumar Rai said mStudio is involved in marketing the event. However, the bands and artists themselves have been advertising and marketing through social media platforms, he added.

The event, a pilot project, is aimed at making Phuentsholing an entertainment hub, according to Phuentsholing Thromde. It is also targeted to boost the morale of local residents, given the prolonged lockdowns during the pandemic – and provide a platform to socialise without any cultural and social barriers.

Phuentsholing is chosen for this event to bring back the liveliness of the city and help revive the town’s local economy. It is also because of favourable weather conditions suitable to host such events which will help in activating the nightlife of the city.

If this event is a successful and remarkable one, Phuentsholing Thromde will host it annually.