Sherab Lhamo

Samuh’s new on-demand channel aims to reduce movie piracy by offering convenient access to its content for an additional Nu 75 per month.

Piracy has been a major issue for Samuh, with over 50 cases of copyright infringement filed in the past year and a half. In 2022, three violators had to pay a total of Nu 590,000 to Samuh for damages, including legal costs.

Nyema Zam, founder of Over-The-Top (OTT) platform Samuh, said that research across 20 dzongkhags revealed the reasons behind the flourishing of piracy – high subscription fee of the app, combined with high data charges.

She said that with the introduction of the Samuh on-demand, copyright cases were expected to reduce significantly. Users now have to pay an additional Nu 75 on top of their monthly cable TV subscription of Nu 300 to watch the movies.

With Samuh on-demand channel, people would not have to worry about the video quality and internet because of Samuh’s cheap channel subscription, said Nyema Zam.

Those who subscribe to the Samuh channel starting July 1 next month, will have access to a wide range of entertainment content, including movies, music, series (romance, thriller, and horror), as well as TV shows and credible reality shows.

NetCom Bhutan customers can subscribe to Samuh on-demand channel through their local cable operators. Customers, however, will have to have cable TV to gain access to Samuh channel, which is not available on DTH/Tata SKY/ Dish TV. 

Samuh app currently has over 129,000 subscribers around the world spread in over 184 countries.

Nyema Zam said that Samuh’s aim is to provide a “mainstream media platform” for music and content creators, offering them a platform to showcase their talents and to help creators reach wider audiences and build their social media following.

Samuh has plans to also collaborate with Drukcom Private Limited in the future.

Samuh is developing and upgrading its app to a fully-owned version that will include SmartTV app.