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Staff Reporter 

Tourism Council of Bhutan (TCB) has been declared one of the Most Innovative Organisations in Tourism Policy 2021.

Bhutan is among 75 Most Innovative Organisations and the ranking list was announced by Apolitical, a profit company, in partnership with the United Nations World Tourism Organisation ( UNWTO) and Mastercard during UNWTO’s celebration of World Tourism Day on September 27.

Organisations were nominated through an open nominations process that included recommendations from individuals, NGOs, organizations, governments, and global leaders. Organisations were ranked and selected by a team of expert reviewers.

Tourism Council of Bhutan (TCB) attributes the recognition to the visionary policy and practice of “ High-value Low volume” which have guided the country’s approach to tourism long before sustainable and responsible tourism concepts were introduced in the global tourism sphere.

TCB Director General, Dorji Dhradhul said, high-value low-volume regulated and managed tourism over mass tourism and quality over quantity. “Therefore, with utmost humility and deepest gratitude, we would like to dedicate this honour to the visionary leadership of our extraordinary Kings.”

He said the pandemic had made it necessary to rethink tourism and TCB strived to come back to rebuild lives and livelihoods through a more sustainable, resilient, and inclusive tourism economy.

Dorji Dhradhul said that the country was taking steps forward to become a global model ecotourism destination by launching plans to mainstream biodiversity conservations into tourism development. “ It is another milestone in achieving high-value tourism goals.”

Edited by Tshering Palden

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