Thunder Guide to represent Bhutan in Mekong business competition

Choki Wangmo 

In December, when Sangay Kunchok, a final year business student in the Royal Thimphu College was selected for the Mekong Business Challenge in Cambodia, he was excited.

But due to the Covid-19 pandemic, he is virtually competing with teams from 11 other universities tomorrow.

Sangay Kunchok said that he was demoralised when it turned into a virtual competition but he had prepared himself for the business model challenge. “If I could physically attend the challenge, I would have got exposure and built more business networks.”

His business idea, Thunder Guide, expects to carry out tours by displaying cultural sites of Bhutan in multiple languages. The first prototype application contains four languages such as German, French, Vietnamese and Chinese, covering nine cultural sites of Paro, Thimphu and Punakha.

He said that half of the visitors come from non-English speaking countries that do not get professional language guides. Thunder Guide targets high-end tourists.

This tech portal not only solves the shortage of language speaking guides but also gives the tourists’ true, authentic and clear information about Bhutan.

Sangay Kunchok had participated in domestic competitions such as national start-up weekend and Druk Tshongrik Gatoen. He had proposed the idea to the Tourism Council of Bhutan.

The teams will pitch business ideas to a panel of judges from McKinsey & Company, Google, Holdingham Group UK, KrisEnergy and Manulife for the opportunity to represent the region at the 2021 International Business Model Competition (IBMC) in the United States next year.

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