Jigmi Wangdi

Bhutan received the ‘Outstanding Destination Excellence Award’ at the 18th National Geographic Traveler China Golden Awards Ceremony, marking the first award for the country in the China market. 

The awards ceremony took place on December 28 of last year at the Zhengda Centre in Beijing and acknowledged outstanding accomplishments in travel, hospitality, lifestyle, and destinations.  

The winners of the awards were determined through a process that encompasses three primary categories: destinations that garnered widespread attention from travellers in 2023, destinations playing a significant role in international relations, and those showcasing unique aspects of sustainable development and cultural heritage. 

The evaluation was based on expert recommendations, editor selections, and overall significance within the industry. 

The accomplishment solidifies Bhutan’s position as an outstanding destination for Chinese travellers seeking both environmental consciousness and profound cultural immersion. 

In addition to sustainability, Bhutan has been able to captivate Chinese travellers with different experiences, unveiling the treasures of its rich cultural heritage through the nation’s unique traditions, historical sites, and vibrant festivals. 

Director General of the Department of Tourism, Dorji Dhradhul, said the department is thrilled with Bhutan’s triumph in receiving the award. 

“This esteemed accolade not only underscores Bhutan’s unwavering dedication to delivering unparalleled travel experiences but also serves as a testament to the nation’s distinctive allure and the sincere endeavours invested to guarantee every traveller’s journey to Bhutan is genuinely extraordinary,” said Dorji Dhradhul. 

National Geographic Traveler Magazine is a renowned publication that takes readers on an informative journey around the globe, exploring the diverse landscapes, cultures, and wonders of our planet. The magazine is committed to responsible and sustainable travel. 

It encourages readers to explore the world while being mindful of the impact of their journeys on the environment and local communities. Through its articles and photography, National Geographic Traveler fosters an appreciation for the earth’s natural beauty and the importance of preserving it for future generations. 

National Geographic Traveler is one of the very first international travel magazines published in China.