Goodbye to Shein; slowing down for planet and people

A lot of Bhutanese people, especially young women, are falling into the ‘consumerism trap,’ and ultra-fast fashion serves as the prime example of this phenomenon in action, with latest obsession being Shein which now dethroned more expensive and established fast fashion brands like Zara, H&M and the once-thought-sustainable Bhutanese favorite Uniqlo (mea culpa for past few purchases). Fast fashion, as per Investopedia, is ‘low-priced but stylish clothing that moves quickly from design to retail stores to meet trends, with new collections being introduced continuously’. While fast fashion offers endless options, particularly appealing to low-income groups like students, it causes more harm than good. Consequently, this impact is felt not only by consumers but also by the planet and the workers involved in the industry.

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