Staff reporter

The Department of Tourism (DoT) in collaboration with the Hotel and Restaurant Association of Bhutan (HRAB) and its members will host the foreign press, travel agents and influencers when they visit Bhutan.

DoT will organise their participation in global and domestic travel and tourism events such as training sessions relating to sales, marketing, and digital tools for hoteliers; social media collaboration, among others designed to support hotels in Bhutan.

HRAB will support DoT’s efforts to encourage and further develop regional and international tourism by working with its members to identify areas and places of interest around the country. It includes working towards unified marketing campaigns and messaging in the industry, to run surveys on behalf of DOT for hoteliers and help facilitate collaboration with its members, and assist DoT in the development of new hotel classification guidelines. 

The Director General of the department, Dorji Dhradhul said that they welcome this collaboration with HRAB, and look forward to working with them to further improve and streamline our hospitality industry.

“Together we are committed to creating a prosperous and responsible hospitality sector, with a focus on delivering high quality standards for guests.” He said.

“Our industry is in transition and it’s important we work together to not only achieve our own goals, but also shape the future standards, and vision of our industry,” said Jigme Tshering, Chairman of HRAB.