The allocation of Nu 200 million as part of the Economic Stimulus Plan to rejuvenate Bhutan’s struggling film industry is indeed a welcome move. This financial intervention comes at a critical time when the industry, like many others, is still reeling from the economic repercussions of the pandemic. However, while the announcement is promising, the focus of the investment needs careful reconsideration if we are to truly revitalise the film industry.

The Bhutanese film industry is more than just an entertainment sector; it is a vital cultural and economic force. Films have the unique ability to reflect and shape societal values, preserve our cultural heritage, and serve as a platform for artistic expression. They influence public opinion, foster national identity, and even play a role in economic growth by attracting tourism and creating jobs. Films have the power to educate, raise awareness on critical issues, and contribute to social change. They are an indispensable part of modern society.

Yet, despite these significant contributions, our film industry has long been under-resourced. The plan to construct new cinema halls in places like Bajo, Wangdue, and Samdrupjongkhar, is welcome news. This will certainly benefit the industry by increasing screening venues. However, alongside, it is also critical to address the fundamental issues faced by our filmmakers-developing the capacity of our filmmakers to produce quality films that resonates both locally and internationally.

The industry needs investment in the filmmaking process, including funding for better production equipment, training programmes for filmmakers, scriptwriters, and actors, and financial support for production and post-production phases of filmmaking. Without these essential components, even the most state-of-the-art cinema halls will remain underutilised, as there will be little quality content to showcase.

Fostering a thriving film industry requires creating an environment where creativity can flourish. This means offering grants and subsidies for independent filmmakers, encouraging co-productions with international film companies, and promoting Bhutanese films in global film festivals. By doing so, we can help our filmmakers gain the experience, exposure, and financial backing they need to elevate their craft and compete on a global stage.

There is a need to establish film schools that can provide formal education and training in various aspects of filmmaking, from direction and cinematography to sound design and editing. Such institutions could serve as incubators for the next generation of Bhutanese filmmakers, equipping them with the skills and knowledge required to tell compelling stories that resonate with audiences both at home and abroad.

It is crucial that support and financial resources are channelled into areas that will have a lasting impact.